Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.
It’s important that you get on Google and get your offline business profile made so it’ll be in their database. The first thing is registering and creating your profile, but before it gets listed they’ll need to verify your offline business address by phone or mail. When you’re doing this, you’ll see that there are not a whole lot of business profiles listed. Don’t overlook something like this as it will contribute to your SEO campaign.
They should simply be treated as part of your business, because that is what they are. As a matter of fact, it is an excellent opportunity for you to make improvements to your product or service to make your customers happy which will also make your reputation better. Secondly, go ahead and upload relevant pictures about your business. First impressions are important, and so your profile will create the first impression of you and your business to a lot of people. Pictures tell a lot that words cannot, so be sure to use good photos that are positive. We also recommend that you only use your own pictures, or those of you that others have taken. Just remember the most important thing about your pictures is they don’t look cheap or that you didn’t care what you uploaded. Good, decent quality photos that are clear will suffice. You know what appeals to people: trust, reliable, professional, etc.
It’s just about taking out the time to personally tell your customers to review you. Of course, you don’t have to go out and ask people one at a time. “We would be grateful if you could provide a review of our company on Bing/Google/Yahoo local,” is an effective message you could post. You could post this message either on your thank you page after people have sent you a message or signed up for your ezine, in your signature on your emails and on your site. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
It’s actually a good idea to put your business address on every page of your site. That way, when people are on your site they can quickly glance at that information without the need for clicking. There are more things involved with local SEO than this, so be sure to learn about them.
In this article we have learned that local SEO is highly important especially if you want to drive quality, localized traffic. And the best part about this type of SEO is that you won’t be facing stiff competition from sites around the world, which means ranking wouldn’t be that difficult.
